Your Website is the face of your business
Thus, it must be able to attract your potential customers. Remember, you never get a second chance to make a first impression. Before looking at what it takes to make an attractive, strategic and top-producing website, you have first examine your page and find out for yourself what first impression your website makes on your potential buyers.
Pull up your website, forget that you own it and pretend that is your first time to visit the page. Now ask yourself the following questions:
What is the first thing I see?
This if a proven point : You only have 3.2 seconds to capture your visitor’s interest — or they’re gone (and so is your chance of making a sale). This means one thing: Capture their interest before those few seconds run out. Make sure the first thing they see will make them want to stay a bit more.
Do I know right away what this website is about?
Just the same, you have very limited time to send your message across. With too many distractions, your visitor will never know what you are selling even after they have left.
Can I immediately find the answer to my question?
Visitors come to your page in order to find a solution to a problem or a need. When they arrive at your page, they want to find out if you can help them with their problem. Give them the answer they need as soon as they land on your homepage. If a visitor needs to scroll down to find an information, they will likely leave earlier than you had hoped.
Very long lines and paragraphs are likely to get skipped. Try breaking up your content into smaller sections in order to get your point across much quicker.
What does the page want me to do?
If visitors to your page like what they see, hold on to that interest and strike the iron while it’s hot. Design what you want your potential customers to do by putting a prominent, clear CALL TO ACTION on your page. Your Call-To-Action may be ‘BUY NOW’, ‘Start a Free Trial’, ‘Get a Free Quite’. ‘Sign up’ or something else, however, make sure you are not sending mixed messages with too many Calls-To-Action Never have more than 3 possible actions on a page, therefore, decide on which Call-To-Action matters to you most and make them easy to find.
If your website aims to generate leads, make sure that your form is visible and placed on the top half of your page. The better it is presented, the higher the chance people will fill them out.
Are the elemnts of the page aesthetically pleasing?
No matter what color you want to use for your page, there is always some way to achieve the color integration without distracting the user’s virual appeal. Your website’s layout is a vital key to allowing visitors to easily read your messages. Apart from layout, website design also considers different factors including font size and style, text and page color. A combination of these items, in conjuctuin with images, creates the ambience and feel of your website and will enhance the effectiveness of your communication.
Multimedia is a great way to add character and interest to your website. Videos, podcasts, tutorials, and other multimedia options allow you to carry your message to your visitors in a channel that appeals to them.
Can I easily find more information about the business and its personnel?
The About Us page is the second most visited page in any website. Apart from your visitors wanting to know they are dealing with real people, every possible customer wants to feel safe before they buy from you or give out their contact information. Your Abous Us page should properly build trust and credibility with your visitors. Include your photos, verifiable achievements, licenses and contact details.
Are the content updated?
To build trust with your clients, all information in your website must be up to date, including your contact information. If you are offering free information to your visitors, make sure you have the most recent information available. Once your potential customers feel that they can rely on you and your information, the greater the chance they will give you their contact details.
Are there available links to Social Media?
Social media allows you to communicate with your prospects and it allows them to communicate among each other. Display links to your Blog, Facebook, Twitter and other Social Media and make it Easier for everyone to find you.
IF YOU ANSWERED YES TO MOST OF THE QUESTIONS, THEN WE CAN QUICKLY MOVE ON. OTHERWISE, IF YOU’RE NOT SURE, YOU MIGHT NEED PROFESSIONAL OPINION.