Introduction to – How Google works

You can feel like a dog chasing its own tail trying to figure out how Google works

There are thousands of bloggers and journalists spreading volumes of information that simply isn’t true. If you follow all of the advice about SEO written on blogs, it’s not only unlikely you will receive top listings in Google. There’s a risk you could damage your website performance and make it difficult to rank at all.

Let me tell you a secret about bloggers…

Articles about the latest SEO updates, techniques or tips are often written by interns, assistants, or even ghostwriters. Their job is to write articles. The majority of blog posts about SEO are rarely written by experts or professionals with the day to day responsibility of rowing website traffic and achieving top rankings in search engines.

Can you learn from someone who doesn’t even know how to do it themselves?

You can’t. This is why you have to take the advice spread by blog posts with a grain of salt.

Don’t get me wrong. I love bloggers. There are bloggers out there who practice and blog about SEO, and do it well. But it has become increasingly difficult to sort the wheat from the chaff.

Fear not. This article and as Webmasters Portal will disperse common misconceptions about SEO, show you how to avoid falling into Google’s bad books and reveal how to stay up-to-date with how Google ranks websites.

But first, to understand how Google works today, we must understand a little bit about Google’s history.

Old-school methods that no longer work.

In the early days of google – over 15 years ago – Google started a smarter search engine and a better experience for navigating the World Wide Web. Google delivered on this promise by delivering relevant search engine results.

Internet users discovered they could simply type what they were looking for into Google – and BINGO – users would find what they needed in the top results, instead of having to dig through hundreds of pages. Google’s user base grew fast.

It didn’t take long for smart and entrepreneurial minded webmasters to catch on to sneaky little hacks for ranking high in Google.

Webmasters discovered by cramming as many keywords into the page as possible, they could get their website ranking high for almost any word or phrase. It quickly spiraled into a competition of who could jam the most keywords into the page. The page with the most repeated keywords won, and rose swiftly to the top of the search results.

Naturally, more and more spammers caught on and Google’s promise as the ‘ most relevant search engine’ was challenged. Webmasters and spammers became more sophisticated and found tricky ways of repeating keywords on the page and then completely hiding them from human eyes.

All of a sudden, grandma looking for ‘Holidays in Florida’ would be left with the nasty surprise of arriving at a website about Viagra Viagra Viagra!

How could Google keep its status as the most relevant search engine, if people kept on spamming the results with gazillions of spammy pages, burying the relevant results to the bottom?

Enter the first Google update. Google released a widespread update in November 2003 codenamed ‘Florida’, effectively stopping spammers in their tracks. This update leveled the playing field by rendering keywords stuffing completely useless and restored balance to the force in the process.

And so began the long history of Google updates – making it harder for spammers to game the system and making ranking high a little more complicated for everyone.



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