SEO – Why website loading time is important?

Let’s start off with website speed and then we’ll go into a little more detail about what you can do to make your website faster.

Think about it, if you visit a website and it takes 5 seconds to load, what do you do? You get sick of waiting and look for another website that will load up a lot quicker.  Your potential customers will do the exact same thing. Nobody likes waiting in line, especially not for websites.

Google also thinks that your website speed is important and that’s why they website speed is a part of their search engine algorithm. Site speed improves the user experience, and anything that improves user experience is a good thing. The speed of your website should not ne ignored, especially in 2015, where a lot of your traffic will be coming from mobile users.

Research shows that about 47% of web users expect a website to load in under 2 seconds. That was in 2009. In 2012 the percentage of mobile users that expect a page to load in less than 2 seconds stood at 70%.

If you really care about your website visitors, you will make sure that your website has the fastest load time possible. It’s just good for business. Your bounce rate will decrease and you will sell more of your products and services. Your website will also move up higher in search engine rankings.

A 1 second delay can reduce your online sales by around 7%.

Slow pages will kill off your conversion rate.

Your web developer should already know the importance of website speed and if you are planning on getting a new website developed, then this is one of the first things you should be talking about.

If you already have a website, then speak to your developer if it isn’t fast enough. Next we’ll find out what you can do by yourself to increase the speed or at least troubleshoot some performance issues.

Firstly, let’s test the speed of your website.

Open up your favourite web browser and go to

Type in your website address and click “Test Now”

Your “Performance Grade” should be higher than 80 and your “Load Time” should be under 2 seconds.

If your performance grade is higher than 80 and your load time is higher than 2 seconds, then your website is already doing pretty good, but even still, it can always perform faster.

On our own website before doing any optimisation on it, we was getting a Performance Grade of 81 and a load time of 2.86 seconds on

That’s not bad, but it could be a heck of a lot better.

Google PageSpeed Service

Google offers its own optimisation service called Google PageSpeed. It is quick and easy to setup and it keep you ahead of the latest optimisation techniques. As Google themselves say, Happier Users = More Conversions.

The Google PageSpeed Service also works well with the W3 Total Cache Plugin, but if you don’t use WordPress, never fear. Google PageSpeed works with any website.

First of all, we’re going to sign up to the Google PageSpeed Service.

Go to the following website

Read on : SEO optimization in 2016

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