At THB, we view the SEO of today as a technical project manager. SEOs need to be specialised enough technically to be able to go through server log files and unpick how a site is crawled; they need to be able to work with developers on frontend code to implement markup, analytics tracking code and so on, as well as a host of other things besides. Equally though, today’s SEOs have to have a broad range of skills in order to be capable of working with designers and other creative production teams on commissioning and refining a variety of creative materials. Whilst they don’t do this work themselves, they absolutely need to be able to converse with those teams in the language that they use. That role is something we see other, more specialist professions

struggle with. It’s understandable too, as they’re not as exposed constantly to all the types of content that we encourage our people to seek out. And nor should they be; as specialists, they’d be less effective in their chosen discipline if they did. The result though is a lack the breadth of understanding wide to be able to ensure a consistently high quality of output, across such a broad range of material types. It’s fair to say that we’re trying to make our staff into a hybrid project manager/technical SEO.
The Above left MMM3000 (Saatchi & Saatchi working for Mattessons) gained huge social traction, but a lack of search consideration limited its success Above right Thanks to CSS and JS frameworks, designers and developers can build rapid prototypes to better represent creative concepts to the client closest analogous position in a traditional production role would be a marketing coordinator, although they tend to lack the specific technical depth we train our SEOs to have, and instead have a deeper knowledge of creative media and production, specialising in fewer areas.

Check out our SEO OPTIMIZATION articles to find out more about SEO OPTIMIZATION 2014


Related posts

Linkedin – hacked , personal data leaks – Official Statement

Linkedin - hacked , personal data leaks - Official Statement

Today I receive the following email from the legal department of Linkedin.  and decide to share it with those of you who have miss it. Notice of Data Breach You may have heard reports recently about a security issue involving LinkedIn. We would like to make sure you have the facts about what...

Basic Checklist for Blog Hosting

Basic Checklist for Blog Hosting

Search for " blog hosting " and you will get millions of pages and thousands of web hosts that would love to have your business. What features, scripts and more should you be looking for when it comes to moving your blog to a new web hosting or starting one from scratch? Here is my own personal...

Mistake #5 – Ignoring Statistics

Mistake #5 - Ignoring Statistics

Hanging all your Facebook marketing hopes on the number of fans you've attracted - and ignoring all else - is a big mistake. You see every single place of advertising or marketing you do both offline and online, should be tracked and analyzed for results. The only possible way any marketer can...

Leave a comment