How to Determine the Effects of Duplicate Content

As with any topic related to search engine optimization, there is much debate over the effects of duplicate content. Writers and webpage designers are in a quandary over the unknown rules and how duplicate content can affect SEO, filters, content views, and the bottom line: money.

Personally, I write articles for several sites, including my own websites, blogs. The question of how duplicate content affects search engine rankings and optimization prompted me to do some of my own research to determine my personal feelings on the subject.

The argument goes a little something like this: One side says never, ever, ever, under any circumstances, do you want to duplicate an article on more than one website. The claim is that Google and other search engines will filter out duplicate content and only display the highest ranked page in search results. Therefore, duplicating content would put you, and the sites that you write for, at major risk of ‘losing’ some pages.

The other side of the argument states that spam is spam and though they may be duplicates, as long as articles are legitimate, they are not at risk of filtering, especially when titled differently and displayed on different sites. Therefore, one may freely post a duplicate article all over the internet without hesitation.

Since no one is really 100% positive of Google’s and other search engine’s rules of determining anything SEO related, this concept is purely speculation; very educated speculation, but speculation nonetheless. I discovered an invaluable article and tool that helped me to determine whether duplicating my articles across more than one website is beneficial to myself, as well as the hosting website, or whether to steer clear of it and take the time to rewrite articles each time I post.


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